Welcome to our Indiegogo Powerful Poster Project post!
How we came up with the project:
Back in November 2011, we attended the Creating Change conference at the University of Minnesota’s Tucker Center for Research on Girls and Women in Sport. It was there that we saw Elizabeth Daniels present findings from her study. We learned that “images of strong female athletes prompt girls to think about their own physical abilities instead of how their bodies look” (p.404), unlike the sexualized, photoshopped ones that cause girls’ self-esteem to drop.
The conference ended with the question something like, “Using what we’ve learned here, what can we do?” Since media images and their effect on girls’ body image are so important to GRRRL Camp, creating our own positive media images stuck out as something we could do. That’s why we now have our series of posters for girls to hang on their walls and look at every day that says they are strong, powerful, and smart. You may view more details here.
How we chose our photographer:
The photos we used are un-photoshopped, which was extremely important to us. To achieve these powerful images, we called on the expert: Sarah Deragon. She started Portraits To The People in San Francisco, crafting her business name to sound similar to the Bay Area’s “Power to the People” history to match her own social justice background. Sarah enjoys helping her clients figure out who they are, what they like about themselves, and maybe even what some of their insecurities might be during photo shoots. She brings out the best in people, helping them feel comfortable with themselves in front of the camera. Another thing we love about Sarah is that she doesn’t photoshop! Not anyone, not ever. She doesn’t believe in slimming people down or smoothing out their skin, which stems from her own experience being frustrated with sexualized, photoshopped images of women in magazines. We are thrilled with how she worked with our athletes to capture their strength and beauty so honestly.